New age pharma marketers need to do two things to devise strategies that can better align with their brand identity and goals:
Get rid of the marketing practices of yesterday and dopt technologies that doctors understand and need.
Put the patient at the center of everything - understand a patient needs and how a doctor strives to deliver quality care for his or her patients in a clinic setting.
Unfortunately, marketers are still extremely focused on trying to get the doctors to talk to them or about the brand, instead of shifting the focus on the holistic view of the patient.
In a noisy marketplace, there are higher hurdles to bring forth your value. Therefore, Vytal builds solutions based on effective digital tools and technologies that can be innovatively leveraged to deliver value to your doctors and patients.
Vytal helps you to build lasting relationships and communities. Our solutions empower physicians with knowledge from the latest research findings and clinical developments.
Want to know how to engage with doctors and patients in more meaningful way?